Guest Speaker

Highlights from our guest speaker, 3/30/2010

Archbishop is on youtube.

Issue Advocacy
Media operates 24/7 and moves on in minutes
ex. City Council declared Phila. A pro-choice city

Crisis communication:
Immediate
To community and parents
Website is a tool
Various stake holders – civic officials, neighbors, etc…

Communicate early and often

Google alerts-can find it on Google (Enter, then click on "more")

Pro-Active public relations
Promote the positive and not just the negative
Try to be proactive and not just reactive (before the news makes it public…)